Post by bitheeranidas10 on Nov 11, 2024 5:40:27 GMT
I le lalolagi ole B2B maketi, o le iai o tusipasi sa'o e mafai ona e maua ai se tulaga fa'atauva ma fa'aalia lou tomai i tagata faigaluega po'o tagata fa'atau. O tusipasi i le maketi B2B e maua ai le malamalama loloto o taʻiala autu, meafaigaluega, ma metotia e manaʻomia e manuia ai i lenei tulaga faʻavavevave. Pe e te fou ile B2B marketing pe saili e faʻaleleia ou tomai o loʻo i ai nei, o nei tusipasi e mafai ona fesoasoani e faʻamaonia ou gafatia ma siitia ai lau galuega.
O lo'o i lalo nisi o tusipasi fa'atauva'a B2B e sili ona fa'aaloalogia, fa'atumu ma fa'amatalaga i le auala e maua ai, o le a le umi e alu ai, tau, ma po'o ai e sili ona fetaui mo i latou.
Fou valaau-i-gaioiga
1. HubSpot Academy B2B Maketi Tusipasi
O le HubSpot Academy e ofoina atu le B2B Marketing Certification e aofia ai Fa'atau Au'aunaga SMS Tele mea uma mai le faʻatupuina o le taʻitaʻia i le faafaileleina, maketi i totonu, ma faʻatauga faʻatau. O le polokalame e leai se totogi ma fuafuaina e tuʻuina atu i tagata maketi se faʻavae malosi i fuafuaga a le B2B, aemaise lava i le maketiina o mataupu, SEO, ma le faʻaleleia atili o le liua.
Fa'afefea ona Fa'amaonia : O lo'o maua le tusipasi ile initaneti ile HubSpot Academy. E mana'omia le fa'atumuina o se faasologa o lesona vitiō ma pasi se su'ega i le fa'ai'uga.
Umi : E tusa ma le 3-4 itula e fa'amae'a ai le kosi, ae e mafai ona e faia i lau lava saoasaoa.
Tau : Free.
Sili Mo : O lenei tusipasi e lelei mo tagata amata i le vaeluagalemu B2B maketi o loʻo vaʻavaʻai e fausia pe faʻamalosia o latou malamalama faʻavae. E sili ona aoga mo i latou o loʻo faʻaaogaina (poʻo fuafua e faʻaoga) HubSpot's marketing tools.
2. Demandbase ABM Tusipasi
O le Demandbase ABM Certification e taulaʻi i luga o faʻatauga faʻatau (ABM), o se tasi o taʻiala sili ona aoga mo maketi B2B o loʻo tulimataʻia faʻamatalaga maualuga. O lenei tusipasi e maua ai fa'amatalaga i le fa'ailoaina o tala fa'atatau, fa'avasegaina o taumafaiga tau maketi, ma le fa'aogaina o 'au fa'atau ma maketi e una'ia le tuputupu a'e o pisinisi.
Fa'afefea ona Fa'amaonia : E maua mai i le Demandbase Academy, o lenei tusipasi e mana'omia ai oe e fa'amae'a se seti o kosi ma pasi se su'esu'ega mulimuli.
Umi : E tusa ma le 6-8 itula o a'oga.
Tau : E leai se totogi mo le Laasaga 1; avanoa totogi mo tusipasi maualuluga.
Sili Mo : O lenei tusipasi e sili ona lelei mo maketi B2B ma tagata faʻatau oloa o loʻo vaʻavaʻai e faʻaleleia atili o latou tomai ABM, aemaise lava i latou o loʻo galulue i pisinisi e faʻatatau i faʻamatalaga patino e taua tele.
3. Google Analytics Su'ega Ta'ito'atasi (GAIQ)
Google Analytics o se mea faigaluega taua mo B2B maketi, ma o le mauaina o le Google Analytics Individual Qualification (GAIQ) e faʻaalia ai lou tomai e faʻavasega ai fefaʻatauaiga i luga o le upega tafaʻilagi, siaki le faʻatinoga o faʻasalalauga, ma faia faʻaiuga faʻamaumauga. O lenei tusipasi e taua tele mo tagata maketi o loʻo vaʻavaʻai e faʻaleleia a latou faʻamatalaga auʻiliʻili tomai, aemaise lava mo B2B upega tafaʻilagi ma taʻitaʻia faʻatupu faʻasalalauga.
Auala e Maua ai le Tusipasi : E maua le tusipasi ile Google Skillshop. E mana'omia le fa'amae'aina o ni lesona ma pasi le su'ega e 90-minute.
Umi : E tusa ma le 4-6 itula e fa'amae'a ai mea su'esu'e, e ui lava e mafai ona e su'esu'e i lau lava saoasaoa.
Tau : Free.
Sili Mo : O lenei tusipasi e talafeagai mo laʻasaga uma o maketi B2B, aemaise lava i latou e taulaʻi i suʻesuʻega faʻamaumauga, maketi numera, ma le siakiina o amioga a tagata faʻatau i le malaga a le tagata faʻatau.
4. LinkedIn Marketing Solutions Certification
LinkedIn o le alu-i fa'avae mo le maketi B2B , ma LinkedIn e ofoina atu tusipasi e ala i lana LinkedIn Marketing Labs. O nei tusipasi e fesoasoani ia te oe e fa'aoga ai mea faigaluega fa'asalalauga a LinkedIn, e aofia ai le fa'atinoina o fa'asalalauga lelei, fa'asili mea mo le fa'auiga, ma le fa'aogaina o foliga mata'utia a LinkedIn.
Fa'afefea ona Fa'amaonia : E mafai ona e mauaina le LinkedIn Marketing Labs a'oa'oga modules ma su'ega i luga ole laiga. E tele auala fa'amaonia, e aofia ai mo pule fa'apolopolo ma fa'atau oloa.
Umi : O vasega e amata mai ile 2-5 itula e fa'atatau ile ala ole tusipasi.
Tau : Free.
Sili Mo : O se faʻamaoniga sili lea mo B2B maketi o loʻo vaʻavaʻai e faʻaogaina meafaigaluega faʻasalalauga a LinkedIn e faʻatupu ai taʻitaʻia, fausia faʻalauiloa faʻailoga, ma faʻaogaina tagata fai filifiliga.
5. AMA Professional Certified Marketer (PCM®) i le Pulega o Maketi
O loʻo ofoina mai e le American Marketing Association (AMA), o le Professional Certified Marketer (PCM®) i le faʻamaoniaina o le Pulega o Maketi o se faʻamaoniga sili ona faʻaaloalogia mo maketi B2B. O lenei tusipasi e aofia ai mataupu tau maketi eseese, e aofia ai le faʻatulagaina o oloa, suʻesuʻega maketi, pulega faʻailoga, ma isi mea. E ui e le faʻapitoa i le B2B, o lona taulaʻi atoatoa ile pulega tau maketi e avea ai ma aseta taua.
Fa'afefea ona Fa'amaonia : E mana'omia lou pasi o se su'ega i luga ole laiga e fa'atautaia e le AMA. O punaoa suʻesuʻe ma suʻega faʻataʻitaʻiga e maua ile latou upega tafaʻilagi.
Umi : E eseese taimi su'esu'e, ae o le su'ega tusipasi lava ia e tusa ma le 3 itula.
Tau : $349 mo sui AMA, $499 mo tagata e le auai.
Sili Mo : O lenei tusipasi e sili ona lelei mo le vaeluagalemu o matata i luga ole B2B maketi o loʻo manaʻo e faʻaalia le lautele o tomai tau maketi, aemaise lava i latou o loʻo i ai i tulaga taʻitaʻi.
6. Fa'amaonia Pisinisi Tomai Fa'atau (CBMP)
O le Certified Business Marketing Professional (CBMP) mai le Business Marketing Institute o loʻo taulaʻi faʻapitoa i fuafuaga tau maketi B2B. E aofia ai mataupu e pei ole B2B ta'ita'i fa'atupu, fa'atauga fa'atau, fa'atauga fa'amatalaga, ma B2B fa'apitoa fa'atauga fa'akomepiuta.
Auala e Maua ai le Tusi Faamaonia : E tatau ona e fa'amae'aina se a'oa'oga i luga ole laiga ma pasi lau su'ega.
Umi : E masani lava e 3-6 masina e fa'amae'a ai, e fa'atatau i lou saoasaoa.
Tau : $695 mo le tusipasi atoa.
Sili Mo : O lenei tusipasi e lelei mo tagata faʻatau B2B poto masani o loʻo manaʻo e faʻalolotoina lo latou malamalama i taʻiala faʻapitoa B2B ma maua ai le aloaia aloaia o latou tomai.
7. Google Ads Tusipasi
Google Ads o loʻo tumau pea se tasi o faʻavae sili ona taua mo le maketiina o le B2B totogi. O le Google Ads Certification e fa'amaonia ai lou tomai i le fa'atinoina o su'esu'ega lelei ma fa'aaliga fa'alauiloa, fa'amalieina le fa'atinoga o fa'asalalauga, ma le puleaina o paketi. E taua tele lenei mea mo maketi B2B o loʻo taulaʻi ile maketi suʻesuʻe (SEM).
Faʻafefea ona Faʻamaonia : Avanoa ile Google Skillshop, o lenei tusipasi e manaʻomia oe e pasi se seti o suʻega e fesoʻotaʻi ma Google Ads.
Umi : E tusa ma le 4-6 itula e fa'amae'a ai le kosi, ma le su'ega e tusa ma le 90 minute.
Tau : Free.
Sili Mo : B2B maketi taulaʻi i le faʻatautaia o sailiga suʻesuʻega totogi, faʻamalieina fuafuaga a le PPC, ma faʻateleina le ROI e ala i faʻasalalauga faʻapitoa.
8. Inisetiute Fa'atauga Fa'atekinolosi (DMI) Fa'amaonia Tomai Fa'atauga Fa'atekonolosi (CDMP)
O lo'o ofoina atu e le DMI le fa'amaoniaga Fa'atauga Fa'atekonolosi Fa'atekonolosi (CDMP), lea e aofia uma ai vaega uma o fa'atauga fa'atekinolosi, e aofia ai ta'iala B2B. O le aʻoaʻoga e aʻoaʻoina ai faʻasalalauga faʻasalalau faʻasalalau, maketi imeli, auʻiliʻiliga, SEO, ma faʻasalalauga totogi, faʻatasi ai ma le taulaʻi faʻapitoa pe faʻafefea ona faʻaoga nei auala i ata B2B.
Fa'afefea ona Fa'amaonia : Fa'auma le kosi i luga ole laiga a le DMI ma pasi le su'ega mulimuli.
Umi : E masani lava 30 itula o suʻesuʻega i luga ole laiga.
Tau : E tusa ma le $1,995 mo le tusipasi.
Sili Mo : O lenei tusipasi e lelei mo maketi numera o loʻo vaʻavaʻai e faʻamalosia a latou tomai B2B i luga o le tele o auala, aemaise lava i latou e manaʻo i se malamalamaga lautele o le maketi maketi numera.