Post by account_disabled on Mar 6, 2024 7:30:50 GMT
Branded Entertainment represents one of the most used content marketing trends and works because it differs from traditional advertising, in which the consumer is immersed in constant flows of advertising, on every device and at all times, online and offline. Branded Content contents receive more attention and improve Brand Recognition , because they are perceived by users as more focused on the consumer, furthermore the message is not focused on sales, and this creates trust towards the brand. From a 2016 study Storytelling.
The Current State of Branded Content by IPG Media Lab, Forbes and Greece Telegram Number Data SI Newhouse School of Public Communications, the impact of Branded Content content is greater than that of display advertising in terms of recall, perception and consideration Brand Recall: Brand Recall is 59 percentage points higher for Entertainment Content, and consumers were 14% more likely to seek out more brand content after a single exposure to Branded Content. Not only that, the favorable attitude towards the brand (perception) was higher by 7 percentage points and the purchase intention (consideration) by 9. Use of Artificial Intelligence (AI) Artificial Intelligence is the discipline that creates computer systems, hardware and software, which recreate some human cognitive functions, such as learning, programming, social interaction, etc. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
The use of AI in content marketing is called Artificial Intelligence marketing , with various areas of application: chatbots, recommendation systems (for example those recommended on Prime, Netflix or Spotify, based on the consumer's tastes and interests), marketing automation , big data, voice search and others. Voice search is one of the sectors par excellence in which AI is applied, which is why semantic search is gaining more importance on Google too rather than the use of keywords. According to research from Accenture , AI has the potential to increase profitability rates by an average of 38 percent by 2035 and lead to a $14 trillion economic boost across 16 industries in 12 countries by the same year. Content Marketing Trends.
The Current State of Branded Content by IPG Media Lab, Forbes and Greece Telegram Number Data SI Newhouse School of Public Communications, the impact of Branded Content content is greater than that of display advertising in terms of recall, perception and consideration Brand Recall: Brand Recall is 59 percentage points higher for Entertainment Content, and consumers were 14% more likely to seek out more brand content after a single exposure to Branded Content. Not only that, the favorable attitude towards the brand (perception) was higher by 7 percentage points and the purchase intention (consideration) by 9. Use of Artificial Intelligence (AI) Artificial Intelligence is the discipline that creates computer systems, hardware and software, which recreate some human cognitive functions, such as learning, programming, social interaction, etc. Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
The use of AI in content marketing is called Artificial Intelligence marketing , with various areas of application: chatbots, recommendation systems (for example those recommended on Prime, Netflix or Spotify, based on the consumer's tastes and interests), marketing automation , big data, voice search and others. Voice search is one of the sectors par excellence in which AI is applied, which is why semantic search is gaining more importance on Google too rather than the use of keywords. According to research from Accenture , AI has the potential to increase profitability rates by an average of 38 percent by 2035 and lead to a $14 trillion economic boost across 16 industries in 12 countries by the same year. Content Marketing Trends.