Post by alicebapary717 on Feb 17, 2024 4:53:43 GMT
Online reviews definitely affect brand reputation. Positive experiences from satisfied customers drive growth and increase sales, while negative reviews give you an edge over your competitors. Unfortunately, ignoring the problem will lead to significant consequences. Four or more negative reviews about a company or product can reduce sales by70%. At the same time, small businesses with a 1-1.5 star rating on Google get na33%less income The question arises: how to correct the situation? There is good news - negative reviews are not dangerous for business in themselves. It is worth realizing that this is the norm for a company that interacts with customers. Instead, the danger is the lack of reputation management, which includes negative reviews.
If you do not monitor mentions of your brand on the Internet, do not control the ratio of negative to positive, do not work with the negative, then a problem arises. Negative reviews on the Internet: when to get rid of them and how to do it correctly Read also : Dealing with negative Australia Email List reviews is an investment in the future of your business When should you get rid of negative reviews and should you do it? Let's start with the most important thing: do not try to delete something from the Internet, because as we know, the Internet remembers everything. A very active fight against fakes and competitors who resort to dirty tricks will have an even greater negative effect. At the same time, you lose valuable business resources for building a positive reputation - financial, operational (including the mood and emotions of the team).
Please note that there are few cases where removing a negative review would be appropriate. It is worth going to this step only as a last resort, and before that it is necessary to consider more effective anti-crisis PR strategies. So, first of all, it is necessary to find out the nature of the negative: Black PR of competitors . Many companies are still faced with such a phenomenon when they can receive an openly ordered article about their activities in the media. So, among the most popular PR tasks for advertising agencies in 2016-2017 . black PR took second place. In this case, lawyers and work within the legal field will come to the rescue. There are cases when the media removed false information after relevant court decisions in favor of the injured party, and the business received compensation. Fake reviews .
If you do not monitor mentions of your brand on the Internet, do not control the ratio of negative to positive, do not work with the negative, then a problem arises. Negative reviews on the Internet: when to get rid of them and how to do it correctly Read also : Dealing with negative Australia Email List reviews is an investment in the future of your business When should you get rid of negative reviews and should you do it? Let's start with the most important thing: do not try to delete something from the Internet, because as we know, the Internet remembers everything. A very active fight against fakes and competitors who resort to dirty tricks will have an even greater negative effect. At the same time, you lose valuable business resources for building a positive reputation - financial, operational (including the mood and emotions of the team).
Please note that there are few cases where removing a negative review would be appropriate. It is worth going to this step only as a last resort, and before that it is necessary to consider more effective anti-crisis PR strategies. So, first of all, it is necessary to find out the nature of the negative: Black PR of competitors . Many companies are still faced with such a phenomenon when they can receive an openly ordered article about their activities in the media. So, among the most popular PR tasks for advertising agencies in 2016-2017 . black PR took second place. In this case, lawyers and work within the legal field will come to the rescue. There are cases when the media removed false information after relevant court decisions in favor of the injured party, and the business received compensation. Fake reviews .