Post by mishuf309 on Feb 17, 2024 4:23:42 GMT
Perception management; It plays an important role in understanding individuals, interpreting and directing their behavior. Individuals benefit from their sensory organs when establishing relationships with the outside world. Data received from the outside world is transmitted to the brain and the interpretation process, which is also affected by personal experiences, begins. This mental process is key to marketing. Perception Management in Marketing Perception management approaches enable a company to effectively communicate its mission to the target audience and develop perception as planned; In this way, it ensures that the company has a competitive vision in the market (Hargis and Watt, 2010: 77). How a brand is perceived by current and potential customers creates brand image . So what are the factors that affect perception? Elements Affecting Perception Perceptual elements are basically divided into two: Genetic experiences To develop a successful perception management approach, it is useful to focus on experiences.
In fact, the situation is quite simple, a person who has had a positive experience with your product is very likely to become your customer. Since the individual's perception process continues constantly, the perception of a brand may change over time. We will touch on this point where they intersect with reputation management later. Perception Management Steps You can review the steps below Nepal Phone Number List to create a successful perception management strategy. Knowing the target audience well: One must be aware of the values and attitudes of the target audience . These values should not be opposed. Conveying the right message: It should not be forgotten that the target audience is exposed to many brand messages throughout the day. The message to be conveyed must be understandable and distinguishable. Element of trust: Communication elements should be built on the element of trust. Context element: Visual perception perceives an object in context. Emotional element: Establishing an emotional bond makes it easier to remember.
Repetition: The message should be repeated, optimizing with the perception threshold. While a low number of repetitions may cause it not to remain in the subconscious, a high number of repetitions may have negative consequences in terms of experience. Perception Management in Advertising Throughout the day, we encounter many advertisements that want to manage our perception. Billboards, TVs, mobile phones, laptops... All the advertisements in these sources and even the people we communicate with are trying to convey the messages of the brands to us. Perception management in advertisements targets the subconscious of the individual. There are examples of perception management under many headings such as reminding our needs, reminding past experiences, and using cultural indicators. Neuro Marketing and Perception Management Neuro marketing is a marketing concept in which strategies are developed based on the target audience's purchasing perception.
In fact, the situation is quite simple, a person who has had a positive experience with your product is very likely to become your customer. Since the individual's perception process continues constantly, the perception of a brand may change over time. We will touch on this point where they intersect with reputation management later. Perception Management Steps You can review the steps below Nepal Phone Number List to create a successful perception management strategy. Knowing the target audience well: One must be aware of the values and attitudes of the target audience . These values should not be opposed. Conveying the right message: It should not be forgotten that the target audience is exposed to many brand messages throughout the day. The message to be conveyed must be understandable and distinguishable. Element of trust: Communication elements should be built on the element of trust. Context element: Visual perception perceives an object in context. Emotional element: Establishing an emotional bond makes it easier to remember.
Repetition: The message should be repeated, optimizing with the perception threshold. While a low number of repetitions may cause it not to remain in the subconscious, a high number of repetitions may have negative consequences in terms of experience. Perception Management in Advertising Throughout the day, we encounter many advertisements that want to manage our perception. Billboards, TVs, mobile phones, laptops... All the advertisements in these sources and even the people we communicate with are trying to convey the messages of the brands to us. Perception management in advertisements targets the subconscious of the individual. There are examples of perception management under many headings such as reminding our needs, reminding past experiences, and using cultural indicators. Neuro Marketing and Perception Management Neuro marketing is a marketing concept in which strategies are developed based on the target audience's purchasing perception.