Post by account_disabled on Jan 3, 2024 4:16:11 GMT
It has been a year of absolutely radical changes for MediaMarkt. And such changes also reverberate in the recently released global campaign of the famous consumer electronics store chain. With this campaign, the German firm's first global campaign, MediaMarkt also debuts a new slogan: "Made just for me . " Hand in hand with this new and sonorous "claim" Ceconomy, the parent company of MediaMarkt, definitively buries its previous marketing strategy, which was once focused on two different brands (but to a certain extent related to each other): MediaMarkt and Saturn. "As a company as a whole, we are in the midst of a transformation process and that also includes a new brand positioning ," explains the company, which for the first time launches the same campaign in all the markets in which it operates.
The new MediaMarkt campaign is signed by the Munich agency Zum Goldenen Hirschen and four other agencies: DDB Barcelona, Heart & Brain Warsaw, Thjnk Zurich and Armando Testa Milan. If you do not Phone Number List see the embedded video correctly, click here The campaign has already seen the light of day in Germany, Italy, Poland, Switzerland and Spain and will also gradually reach the other eight countries where MediaMarkt is present. In the spot that constitutes the central axis of the campaign, the protagonists are presented with gifts in the shape of the "m" of the MediaMarkt logo (which despite their bizarre silhouette are all electronic devices: smartphones, consoles or vacuum cleaners).
With the announcement MediaMarkt demonstrates that it wants to stop being a mere mediator between the manufacturer and the buyer and wants to truly put added value in the hands of the customer through its customer services. « We want to provide our clients with truly individualized solutions . With the right advice they should be able to buy the right product with the most relevant service,” emphasizes a company spokesperson. With its newly launched campaign MediaMarkt distances itself from its sister brand Saturn to fly the flag of fun and technology. From now on Saturn (which was once present in Spain but now operates only in Germany and Luxembourg) will, for its part, champion technological performance. It is evident that MediaMarkt's objectives are extremely ambitious and that the company seems determined to become a "love brand" .
The new MediaMarkt campaign is signed by the Munich agency Zum Goldenen Hirschen and four other agencies: DDB Barcelona, Heart & Brain Warsaw, Thjnk Zurich and Armando Testa Milan. If you do not Phone Number List see the embedded video correctly, click here The campaign has already seen the light of day in Germany, Italy, Poland, Switzerland and Spain and will also gradually reach the other eight countries where MediaMarkt is present. In the spot that constitutes the central axis of the campaign, the protagonists are presented with gifts in the shape of the "m" of the MediaMarkt logo (which despite their bizarre silhouette are all electronic devices: smartphones, consoles or vacuum cleaners).
With the announcement MediaMarkt demonstrates that it wants to stop being a mere mediator between the manufacturer and the buyer and wants to truly put added value in the hands of the customer through its customer services. « We want to provide our clients with truly individualized solutions . With the right advice they should be able to buy the right product with the most relevant service,” emphasizes a company spokesperson. With its newly launched campaign MediaMarkt distances itself from its sister brand Saturn to fly the flag of fun and technology. From now on Saturn (which was once present in Spain but now operates only in Germany and Luxembourg) will, for its part, champion technological performance. It is evident that MediaMarkt's objectives are extremely ambitious and that the company seems determined to become a "love brand" .